For the past five weeks, I have been taking part in a virtual exchange facilitated by The Sharing Perspectives Foundation. The virtual exchange takes place once a week for two hours, and the topic that this particular virtual exchange revolves around is ‘Gender In/equality in Media and Journalism’. The final assignment for this virtual exchange is to come up with a question, as a group, that we will ask our respective communities. The question that we decided on has two parts: first we were to ask the individuals in our communities what they thought the percentage of women in decision-making and leadership roles within the media was. After they made their guess, we had to inform them of the true percentage, based on the studies mentioned by Karen Ross in the Week 2 video lecture ‘Research Trends and Patterns’. The second part of the question was to ask what their reaction is and what their thoughts are on this true percentage.
I interviewed 10 people in my community, 5 male and 5 female. I have decided to deliver my results in written form, in order to present the responses that I received from the members of my community who participated in this assignment. Firstly I am going to give a brief overview of both of the studies Karen Ross spoke about in the video mentioned above. Then I will write out the responses of all the people in my community who took part and helped me to complete this assignment. Lastly I will present the average guess of males and the average guess of females in comparison to the figures of the global study and the European study, and I will discuss why I think this is important to mention.
In the video lecture Karen Ross informed us that one of the first efforts to document and analyse the specific issue of women in decision making in the media was commissioned by UNESCO in 1987 and was called ‘Women and media decision making – the invisible barriers’. This study focused on women’s employment in news companies and the investigation included 59 nations and 522 organisations it found that women held only 25% of top management and board positions.
In 2013 the European Institute for Gender Equality published it’s findings on the same topic (women and men in decision-making positions and on boards in selected media organisations in the EU. This study focused on the then 27 EU member states & Croatia, and surveyed 99 large scale European media houses. This study found that of nearly 3500 senior positions only 30% were occupied by women. Karen Ross also thought it was worth mentioning that only 16% of Chief Executive Officers were women, and only 21% of Chief Operating Officers were women. She said that this demonstrates that although women are occupying positions of authority, they are much less likely to be in positions of power.
Now I will present the responses I received, from the members of my community, for both parts of our final assignment question. I will label them as “P1, P2, P3” etc, in order to maintain their privacy. (P = Participant, Q = Question)
Participant 1
Q1: 40%
Q2: “I find it quite shocking that women have less than half of the percentage in that field of work even though it’s probably one of the most important, if not most important industry in the time we are living in. I would have thought that it would be closer to a 50/50 split between men and women.”
Participant 2
Q1: 35%
Q2: “I’m surprised that that figure had increased so little after almost 30years.”
Participant 3
Q1: 55%
Q2: “I’m surprised that it’s not way higher, I don’t know much about the media industry but I would have assumed that there was a lot more women in power within it.”
Participant 4
Q1: 40%
Q2: “That is lower than I thought, that’s ridiculous but I suppose only certain countries have quotas for having women in top positions but I don’t know if quotas even work.”
Participant 5
Q1: 35%
Q2: “I’m definitely not surprised but I think it’s really upsetting and shows the strong hold that men have over positions of power. It’s not surprising but it is shocking how little it has changed over time, considering we are living in a “modern society” where we are supposed to be striving for equality.”
Participant 6
Q1: 16%
Q2: “I can’t believe the figures are that high, it doesn’t seem realistic at all, but maybe we’re just not exposed to it? I suppose it would make a bit more sense if you take fashion magazines etc. into account.”
Participant 7
Q1: 15%
Q2: “I’m surprised that it only increased by 5% but to be quite honest I am very surprised that it was that high in the first place.”
Participant 8
Q1: 30% (hard to know.. plenty of women are at the forefront actually presenting and things like that but I would say in terms of decision making maybe less than half, maybe 30%)
Q2: “I was initially happy that the percentage has gone up but now I’m thinking about the years this research was released and I think it should definitely have gone up more in that amount of time. Ideally it would be at 50% by now. Maybe it’s higher now again since 2013 but I doubt it would be that much higher considering it was only a 5% increase in 26 years.”
Participant 9
Q1: 20% (I reckon there are loads of positions in media held by women, like broadcasting etc, but I would say that the percentage for decision making roles is very low)
Q2: “That is a tragically small increase for 26 years haha.”
Participant 10
Q1: 20%
Q2: “I’m not surprised, women are still fighting for jobs in positions of power now 7 years later.”
The average guess by males is slightly higher than the average guess by females (32% vs 29%). I did expect this, as I thought women would be more aware of the gender gap in leadership roles. However, the disparity is a lot smaller than I had expected. This tells me that men in my community are also aware of the ever-present issue of women in leadership roles, and this gives me hope that one day we will reach the goal of gender-equality in media and other industries.













